What is Affiliate Marketing ???

What is Affiliate Marketing ???

Make money while you sleep . That's the dream right ? For 99% of people, affiliate marketing is how they get started . Today I want to dive deeper into what affiliate marketing actually is, what sides there are to it, and how to get started.  So, let’s dive into my affiliate marketing guide.  Ready?


What is Affiliate Marketing ? Really !!!

Definitions

" Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make. "

In simple words " The more people buy your promoted product , the more you earn."

The idea behind it is that you promote other people’s products, often through an affiliate network, earning a commission if people actually end up buying thanks to your marketing.

It’s based on revenue sharing. If you have a product and want to sell more, you can offer promoters a financial incentive through an affiliate program. If you have no product and want to make money, then you can promote a product that you feel has value and earn an income from it as an affiliate marketer.

Wikipedia talks about 4 different parties that are involved: 

    1. the merchant (also known as 'creator' or 'advertiser' or 'retailer' or 'brand')
    2. the network (that contains offers for the affiliate to choose from and also takes care of the payments)
    3. the publisher (also known as 'the affiliate')
    4. the customer

I will explain all 4 parties in a second.  But, when it comes down to the actual marketing, there are 2 sides of an affiliate equation: the product creator and seller and the affiliate marketer.




1. The Merchant:

Sometimes also known as the creator, the seller, the brand, the retailer, or the vendor. This is the party that creates the product. It can be a big company, like  Dyson , who produces vacuum cleaners.

Or, it can be a single individual like ↗ Mariah Coz, who sells online courses to female entrepreneurs.


2. The Affiliate:

This party is sometimes also known as the publisher. Affiliates can also range from single individuals to entire companies.  An affiliate marketing business can produce a few hundred dollars in commissions each month or tens of millions of dollars.

It’s where the marketing happens. An affiliate promotes one or multiple affiliate products and tries to attract and convince potential customers of the value of the merchant’s product so that they actually end up buying it.

Best Affiliate Programs ...

  •   Amazon Affiliate Program
  •   Flipkart Affiliate Program



In the case of promoting consumer products, like tools, books, toys and household items, the biggest affiliate network, by far, is Amazon. Their Amazon Associates affiliate program lets you promote any item that is sold on their platform.

Anyone can sign up and then generate a custom affiliate link to Amazon products. If someone purchases through your link, you earn a small commission.



3.The Network:

Only some consider the network part of the affiliate marketing .  But, I believe that an affiliate marketing guide needs to include networks, because, in many cases, a network works as an intermediary between the affiliate and the merchant.

While you could technically promote an online course someone has created and just arrange a direct revenue share with them, letting a network such as ClickBank or Commission Junction handle the payment and product delivery puts a more serious note on your affiliate marketing.
(↗ Clickbank is an example of a network)

Sometimes, affiliates have to go through an affiliate network to even be able to promote the product.  For example, this happens if the merchant only manages their affiliate program on that network.

The affiliate network then also serves as a database of lots of products, out of which the affiliate marketer can choose which to promote.


4.The Consumer:

The customer or consumer makes the affiliate system go ’round. Without sales, there aren’t any commissions to hand out and no revenue to be shared.

The affiliate will try to market to the consumer on whatever channel they see fit, whether that’s a social network, digital billboards or through a search engine using content marketing on a blog.



Overview 😊😀


As I said, there are basically two sides of the affiliate marketing equation that you can choose from, assuming that you’re not going to build an affiliate network such as Commission Junction or Clickbank.

You can become a merchant and have others promote your product, in exchange for giving them a commission from the sales that they make.

Or, you can become an affiliate marketer for one or several products that you’d like to promote and market those to consumers, in order to make money.

While most people start by taking the affiliate route and it definitely is the easier path to take, building enough traffic to make a meaningful income just from affiliate sales isn’t quick or easy.

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